Shell
Trophy

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SHELL HUNT FOR CASH TROPHY 2011-2012

Commissioner: Shell Downstream Services International B.V., Jacques G. Vincken
Limited edition: 12x
Material: stainless steel combined with wood
Dimensions: H x W x D: 25,8 x 19 x 13,8 cm, approx. 10.2 x 7.5 x 5.4’’

JACQUES G. VINCKEN (Shell Downstream Credit Manager Europe & Africa, Global Retail and Global Chemicals) created the Hunt for Cash project. It launched in 2011 with 400 staff members in more than twenty-five locations. Its aim: reducing Overdue Debt through more effective Debt Collection, Dispute Resolution and greater efficiencies in Debt Recovery. On the long term: to have a sustainable, fast and pro-active credit process. Jacques and his teams made the project into a huge success, far surpassing the original goals and expectations. The dedication, creativity and skill that the credit teams put into the project went beyond the mere call of duty. Shell wanted to mark this special personal contribution with a trophy for each team.
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ARTIST STATEMENT

The Shell Hunt for Cash program is a project that spans the globe, covering more than twenty-five countries and a broad range of Credit & Risk Management activities. ‘Be alert, stay sharp’ is a conspicuous common theme everywhere the project is operative.

The Crosshair is a feature on the scope of all precision hunting rifles. Combining this with the Target and the Dollar Sign creates a strong image to convey the never flagging vigilance as well as the sighted focus that the project stimulates. The target: reduction of Overdue Debt through more effective Debt Collection, Dispute Resolution, and greater efficiency in Debt Recovery.

The logo the Hunt For Cash started with in 2011 has been restyled for the trophy. The restyling made it possible to translate the two-dimensional image into a more dynamic 3D piece. The 3D version includes a rotating target. This emphasizes the fact that H4$ Credit Management never gets fixated on a single point, but rather scans the entire horizon as it formulates policy and decisions.

The horizon is pictured by the ‘equator’ of the stylized half-globe behind the target. With an incline of 23,44° -- same as the Earth’s axis -- and combined with the Meridians, H4$ covers the world from east to west, north to south.
I chose to use stainless steel combined with wood. Stainless steel has the same silver sheen as ‘argent’ -- French for both silver and money. It’s a hard and resilient material, so it also serves here as a metaphor for unwavering resolution and consistency. The trophy’s foot is of wood, a natural material with a warm, living glow to it. This represents what H4$ really stands on: the people behind it. It’s the 400 staff members in more than twenty-five locations that have made a success of the project.

With heartfelt thanks to Jacques Vincken. It’s been an honor to design this trophy!

The Hague, December 2012
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